Dubai agency Cicero & Bernay Public Relations (C&B) has merged with Jeddah-based agency Y&D Communications (Y&D) as part its expansion into Saudi Arabia.
Under the new partnership, the Saudi social media and PR agency will be re0named Y&D Cicero & Bernay, though the Dubai office’s name will remain unchanged.
Ahmad Itani, chief operating officer of Cicero & Bernay, said: “This partnership agreement is part of our long-term strategy of building a communications network spanning across the region. Public Relations is becoming an increasingly important and valuable asset for organisations across all four corners of our region. We are pleased to be part of the current wave of growth and we are
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