Digital engagement agency SocialEyez has won the social media brief for Dubai Parks and Resorts.
Situated opposite the Palm Jebel Ali, the region’s largest integrated theme park destination is scheduled to open in October this year.
The Dubai-based agency will manage all social media activities, monitoring and content creation for the overall destination as well as Motiongate Dubai, Bollywood Parks Dubai and Riverland Dubai.
Commenting on the partnership, Vinit Shah, chief destination management officer at Dubai Parks and Resorts, said: “Our partnership with SocialEyez comes at a strategic time as we shift the focus of our communications from construction updates to announcing the installations of our exciting rides, shows, attractions and retail offerings.”
Fadl Al Tarzi, the agency’s chief executive, added: “This is undoubtedly spot on the kind of account we love to work on at SocialEyez. Working with Dubai Parks and Resorts will bring out the best of our team, we expect the account to leverage almost every part of our agency’s offerings from creative content to video to apps to launch campaigns to linking with e-commerce. We’re truly honoured to be working with such an exciting client but also one that is of strategic importance to Dubai’s current and future tourism sector.”
Dubai Parks and Resorts is spread across 25 million square feet of land, with 6.7 million ticketed visits projected for 2017, its first full year of operation.