Digital marketing and sales, like everything else in business, are about trial and error. Having said that, here are some ideas that are certain to work.
Before you begin it is important you identify the persona of your audience. This includes modelling demographics and behaviour traits of your buyer and their influencers. Identifying these details will help you in everything you do next. Secondly, ensure you have a CRM setup. Running marketing and sales without CRM is like running a business without your financials – you have no idea how well or badly you’re doing.
Facebook is highly under-rated for B2B advertising. Either use your internal database or purchase a publicly available
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