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Nakheel’s marketing tip: Take a step into the future

The property giant's CMO talks about its core marketing strategies with Campaign Middle East editor Justin Harper

In Dubai, we don’t merely construct mega structures or luxurious living spaces – we build the future. The future doesn’t create itself; it needs to be dreamt and envisioned and most importantly executed.

It takes strategic planning and innovative implementation from visionary leadership along with a razor-sharp focus on quality and a commitment to design ergonomic spaces where people can thrive and prosper to build a world-class city.

Building a resilient brand

 Nakheel’s core marketing strategy has always hinged upon constructing a memorable brand with a competitive edge in the market, coupled with the ambitious scale of Dubai projects making it a transformative leader in the


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