FeaturedThe WorkVideo

Nakheel Malls recreates cherished memories through Ramadan Campaign – Ramadan is better together


As people continue to navigate the challenges of the Covid-19 pandemic, many still remain separated from their families and friends. Nakheel Malls, the retail arm of Nakheel, saw that the distance was impacting residents in the UAE especially hard during the Holy month of Ramadan.

Iftars that are normally held with family and friends were not there anymore and the overall community spirit of what makes this month special was sorely missed.

Nakheel Malls, worked alongside its creative agency, Momentum, to revive some of the most treasured moments for Omar, a UAE expat who has been yearning for a home-cooked iftar meal with his family in Lebanon

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.