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Nakheel rebrands with new logo and brand positioning

Nakheel, the Dubai-based developer, has unveiled new positioning and brand promise for its next phase. Supporting the Dubai 2040 Urban Master Plan, which aims to enhance people’s happiness and quality of life, Nakheel will focus on ‘building happiness and prosperity’’.
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Reinforcing Dubai as a global destination of choice and positioning the emirate as the best city to live in the w

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