Nabd reveals self-serve ad platform for advertising solutions

Nabd, the platform for Arabic content, has announced the launch of its Self-Serve Nabd Ad Manager, made to empower businesses to effectively reach and engage with millions of Arabic audiences worldwide, in a transparent and cost efficient manner, while leveraging Nabd’s advertising solutions and targeting capabilities.

Campaign options

Nabd Ad Manager empowers advertisers to choose from multiple campaign types, each aligned with distinct objectives.

According to the company, whether the aim is to boost brand awareness, drive traffic, generate conversions, or engage users at a deeper level, the platform’s suite of ad executions and targeting capabilities enables brands to launch and manage campaigns that achieve tangible results with effective ROI.

Intelligent Content Curation

With Nabd’s ecosystem of content (including personalised news, live football scores, interactive mind games, real-time financial markets data, weather forecasts and more), brands can ensure their marketing campaigns reach their intended audiences consuming relevant and premium brand-safe content.

Leveraging Nabd’s machine-learning recommendation algorithms, Nabd Ad Manager ensures ads are seen and engaged by users most likely interested in such ads.

“The introduction of Nabd’s Self-Serve Platform marks a new chapter for digital advertising in the Arabic-speaking world.

“We’re dedicated to equipping businesses, regardless of their size, with the means to deploy powerful, focused ad campaigns that resonate with their target audience,” said Abdur-Rahman El-Sayed, CEO at Nabd.

“This platform goes beyond traditional ad management; it’s a powerful bridge for connecting brands with their audiences through unprecedented precision and a personalised approach that’s pioneering in the region,” added El- Sayed.

Real-Time Analytics for Informed Advertising Decisions

This allows advertisers to monitor the performance of their campaigns as they unfold, providing up-to-the-minute data on reach, engagement, and conversion metrics.

By having immediate access to this information, brands can make data-driven decisions, adjusting strategies on the fly to optimise their campaigns and maximise both impact and ROI.