Nabd launches AI-powered personalised email newsletters

Nabd, the largest Arabic aggregator app and platform, is excited to announce the launch of its new Personalized Email Newsletter product, which provides opted-in subscribers a personalized daily news digest, autonomously curated via sophisticated AI and machine-learning algorithms, and delivered to them via email — which remains to be one of the most effective content distribution channels today.

Over 5 million subscribers have already opted-in to receive Nabd’s Daily Email Newsletter, which was rolled out in alpha and beta phases previously. Thousands of new subscribers opt-in every day, via Nabd’s digital properties such as its mobile apps and web portal.

Behind the scenes, proprietary, sophisticated AI and machine-learning algorithms analyze massive amounts of content in real-time, including news articles and videos, and curate the most relevant and trending stories for each user separately, based on geolocation, interests, previous engagement and content-consumption behavior.

“Nabd’s Daily Email Newsletters is one of the powerful tools our partners can leverage to promote and elevate their brand, as it offers an exclusive cutting-edge opportunity for brands to sponsor the daily newsletter, staying top-of-mind across Nabd’s highly-engaged Arabic readers and capturing their attention at the most receptive mindset; while they seek and consume relevant and timely information”, says Mr. Al’a Abukhalaf, VP of Business Development at Nabd. “Our opted-in subscribers will on the other hand enjoy a personalized, digestible news summary, playing an important role in increasing the reach and retention of the Nabd platform”.