Nadeem Ibrahim appointed as head of digital, UM KSA

KSA-based media agency UM has appointed Nadeem Ibrahim as the new head of digital. With more than 15 years of media experience across APAC, UK, Europe and Japan, Ibrahim’s forward thinking, digital centric ambitions will help to solidify digital positioning for UM KSA.

Ibrahim has led flagship clients within a range of industries such as stc, stc pay, Vodafone UK, Optus Australia, O2 UK and the UK government. Prior to joining UM in 2020, Ibrahim spent a couple of years at DAZN, where he helped develop and implement critical marketing frameworks across their global markets; Germany, Japan, US, Canada, Brazil, Italy and Spain.

‘I’m very excited to be embarking on a new journey with UM. It couldn’t come at the right time as KSA is now a marketing force on the global stage that has been accelerated by Vision 2030. Digital transformation, e-commerce, AR, Metaverse, Crypto, NFTs, Web 3.0, Blockchain the list is endless are key priorities for clients in KSA, and I believe we are uniquely placed in KSA to help define.’ Nadeem Ibrahim, Head of Digital, UM KSA

“I couldn’t be happier with the great achievements and milestones that we have accomplished in the past period with Nadeem, it’s been an absolute pleasure working with him on the digital transformation across our key clients making sure that we enable and unlock new opportunities that accelerate their growth, looking forward to his new assignment and we are all confident that he will play a major role in demonstrating our Digital capabilities and offering across the KSA market.” Mohammed Mannaa, Managing Director, UM KSA