MSL Group Middle East has unveiled a new line up of local and regional talent to grow its consumer practice division. The newly formed Brand Communications team comprises experts across consumer communications, social media influence, creativity, and delivery excellence to provide a holistic end-to-end solution for clients.
Maclean Brodie, Chief Executive Officer for MSL Group Middle East, said, “We have to lead with talent, and we have to lead with what the market requires.”
Integrated with the Publicis group, the new team was built with an intent to keep up with the changing nature of the public relations industry by linking earned creativity, media, and influence together for higher impact in service of MSL clients.
“For us at MSL, that means integrated mindsets, brand-first creative thinking, and a little fun,” he said.
Sitting within the Publicis “Power of One” ecosystem, the team will also draw on the Groupe’s creative, content, performance media, and digital ecosystems.
“I’m delighted that we’ve been able to bring together such a high-performing team so seamlessly, and look forward to seeing the results with current and future clients,” Brodie said.
MSL Group’s Brand Communications team claims to bring together a diverse pool of talent with industry experience in regional and international work spanning hospitality, automotive, health & wellness, food & beverage, luxury & fashion, travel & tourism, arts & culture, and sport sectors.
Mary Smiddy, Business Lead, MSL Group, said, “While earned media remains the MSL superpower, having the full force of Publicis Groupe behind us allows us to face creative challenges with a wholly different mindset.”
“Brands and clients today aren’t looking for PR per se. They’re looking for the ability to cut through the noise and make an impact on their audience in a lasting way. The team that we’re bringing together allows us to do just that, and they’re a joy to work with,” she said.
The team lineup includes:
- Mary Smiddy, Business Lead
- Jemma Chalcroft, Business Director
- Fatina Al-Arda, Business Director
- Natasha George, Associate Business Director
- Mohammad Almail, Senior Communications Manager
- Nourhan Khalifa, Influencer Manager
- Deema Kabrawi, Senior Communications Executive
- Sakshi Sreewani, Communications Executive
- Rim Haddad, Influencer Executive
