Hypermedia unveils new luxury advertising opportunities

Out-of-home media company Hypermedia has announced the launch of its new luxury advertising opportunities, The Royals.

‘The Royals’ is a network of six premium digital unipoles strategically located at the entrance and exit of Dubai’s Palm Jumeirah.

The new series will stand as the epitome of “elegance, luxury and sophistication”, aiming to capture immediate attention and deliver maximum brand visibility for the locale’s high-end audience.

Habib Wehbi, Chairman and Group CEO of W Group Holding, stated, “The Royals at Palm Jumeirah marks a significant milestone for Hypermedia and aligns perfectly with our Group’s vision of excellence and innovation.

“This strategic addition enhances our portfolio, promotes sustainable growth, and sets a new standard in luxury advertising.

“We are committed to driving forward the future of digital advertising, providing premium brands with unmatched visibility and engagement.”

The Palm Jumeirah is known the world over for its numerous attractions, Michelin starred restaurants and high-end hotels.

“This isn’t just an advertising opportunity – it’s a gateway to making a resounding statement, boosting brand presence, and maximising ROI in a less cluttered environment, ensuring your brand message stands out to a specific affluent audience,” explains Philip Matta, CEO of Hypermedia.

“The Palm Jumeirah offers the ultimate in luxury island living, with huge potential to attract, target and captivate high-net worth individuals at key strategic locations.

“By leveraging our expertise in deploying the latest technologies and digital smart solutions, we continue to propel the DOOH industry forward, transforming these vibrant communities into immersive media hubs for luxury brands.”

The Royals will be powered by DXTA Technology, a source that uses data to accurately predict audience traffic and provide advertisers with valuable insights for campaign planning optimisation.