By Sahal Valliyot, Ad Control Executive, Motivate Val Morgan
Going to the movies is for everyone!
Cinema has evolved since its inception, having faced numerous challenges along the way. The present challenge faced by cinemas across the world is a result of the COVID-19 mandatory shutdown. However, slowly but surely, cinemas are making a comeback. Most cinemas in the Middle East have reopened after a three-month closure assuring patrons of the safety and precautionary measures taken towards delivering a safe and enjoyable movie experience. From antiviral fogging machines, mandating the wear of facemasks, installation of sanitizer dispensers and contact-less ticket and F&B bookings, ci
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