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Morse code signals the new campaign The Call of Adventure for Jeep

The Jeep® brand grille has always been an icon that serves as an invitation for adventure. But what if it could communicate?

Inspired by the Jeep brand grille, one of the most iconic brand marks in the automotive industry, Publicis Middle East has created a new language of adventure based on the Jeep brand grille’s distinctive dots and dashes, which have become a symbol of the Jeep brand’s adventurous spirit: O|||||||O

Just as Morse Code is made up of a series of dots and dashes, the Jeep brand grille has inspired the  Jeep Call of Adventure Font. Refined to match the exact dimensions of the dots and lines of the Jeep brand grille, this design language features prominently in a ne

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