Momentum Dubai have teamed up with MG Motor to ignite passion for the all-new 2023 MG RX5 among regional audiences.
MG have completely transformed the RX5 from its 2018 iteration for the head-turningly impressive 2023 model. It comes fully redesigned with sleek design and styling, advanced technology, and an affordable price point.
This story of rebirth inspired Momentum’s idea to use the ultimate symbol of renewal and rebirth in Greek mythology, the one and only immortal bird: the phoenix, from the flames. The teaser campaign built intrigue through sightings of a fiery winged creature in the skies over several countries in the region, captured on mobile phone cameras. Then the he
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