Ahmed Al Sahhaf, CEO of MMS, & Raad AlKhanbashi, VP of Marketing and Communications, MEA Markets, STA
MBC Media Solutions (MMS) and Saudi Tourism Authority (STA) have signed a strategic partnership to boost Saudi tourism.
STA aims to promote travel destinations in Saudi Arabia — regionally and globally — by producing innovative, high-quality content to connect with MBC audiences, with the help of MMS’s expertise in content creation and advertising. MMS is the commercial arm of MBC Group and offers data-driven integrated media solutions across television, radio, digital and OTT platforms.
The content will be
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