The partnership will see Aqilliz providing its patented decentralised cleanroom technology for compliant audience engagement
MMP World Wide (MMPWW), an adtech solutions provider in the region, has appointed Aqilliz, a middleware technology provider, to authenticate audiences and establish data provenance within campaign environments. As part of the strategic partnership, Aqilliz will be the official, exclusive technology provider for MMPWW’s marketplaces within the Middle East and North Africa (MENA) and North America markets, effective as of 1st January 2022.
Aqilliz specialises in enabling greater data collaboration and privacy compliance across the digital marketing ecosystem. Ba
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