Indian and South Asian listeners across the United Arab Emirates welcomed the launch of the Mirchi app on Apple and Android smartphones and the Android Auto and Apple Car play systems.
The Mirchi app brings 12 live FM stations from 11 cities in India–Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna. The stations are “time-shifted” to adjust for differences in time zones. A listener in Dubai will be able to listen to Mirchi Mumbai’s breakfast show at her Dubai breakfast time. Listeners will receive real-time updates on music, movies, traffic, stock markets, etc. from India.
The app also offers hundreds of hours of “audio stories
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