Mindshare has retained the media brief for mobile telecommunications provider Zain following a hotly contested review.
The agency, which has held the regional account since 2009 and the local accounts for Kuwait and Bahrain since 2002 and 2003, was understandably delighted by the news. Headquartered in Kuwait, Zain is one of the biggest ad spenders in the region and one of Mindshare’s biggest clients, if not the biggest.
Samir Ayoub, CEO of Mindshare MENA, said: “It was a very tough pitch but at the end we got it and we were determined from day one that we needed to retain the business. Because if we were to lose the account it would have had a very negative impact on us. But we were
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Isn’t corruption amazing in the Middle East?!