AdvertisingCreativeFeaturedThe WorkVideo

MG Motor’s call to unite

Dentsu Aegis Network's Merkle produced the ad in-house

MG’s latest video encourages people to not give up and make one final push to finally beat Covid-19. The battle is not over yet and requires more effort.

MG cars are ideal for people who are regularly exploring human activities and possibilities with endless curiosity and will-power, thanks to their perfect mix of technology, design and affordable price.

Therefore, MG wants to reinforce its connection with people by empowering them and showing it understands their stress, struggles and sacrifices, after a long period of lockdown.

The video was created and edited in house by Dentsu brand Merkle, with some shooting contribution from internal employees.


Merkle Mena (Dentsu)

ECD – Cristiano Tonnarelli

Copywriters: Cristiano Tonnarelli, Omer Medani, Stephen Johnson

Designer: Rayaan Cassiem

Edited and produced in house.

Commercial Director: Victor Madueno

Account Manager: Shenaaz Saibulla

MD: Rudy Banholzer


Junaid Bukhari – Marketing Director MG Motor Middle East

Esraa Ahmed – Marketin Manager MG Motor Middle East