Mena’s big wins at Cannes

For the MENA region, it’s been a year of firsts at the Cannes Lions Festival of Creativity. From the first MENA jury president to Saudi Arabia taking home its first Grand Prix, we’ve seen rapid progress. Here’s a round up of all the 18 winning entries from the Middle East. 


The Subconscious Order

Client: Hungerstation
Agency: Wunderman Thompson, Riyadh
Grand Prix: Creative Commerce

The judges said: “The campaign turns transactional into emotional and solves a pain point about choice overload which drives discoverability of new foods and places to order. In today’s world, brands have to apply meaningful value in order for people to offer use of their facial data, and ‘Subconscious Order’ did this beautifully. It’s a wonderful example of AI being applied to commerce and is a bold, brave way to change the user experience, which is no mean feat.”

Nancy Crimi-Lamanna, Chief Creative Officer, FCB Canada and Creative Commerce Jury President

Newspapers Inside The Newspaper Edition

Client: An Nahar Newspaper
Agency: Impact BBDO, Dubai
Grand Prix: Print & Publishing

The judges said: “The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publishing can be.”

Print & Publishing Jury 


Dirty Laundry

Client: ABAAD Resource Center For Gender Equality
Agency: Leo Burnett, Beirut
Gold Lion: Entertainment
Other Lions: Silver Lion – PR 

Schoolgirl Newscasters

Client: EBM
Agency: Impact BBDO, Dubai
Gold Lion: Glass: The Lion for Change


Self-Check Out

Client: K-Lynn
Agency: Leo Burnett, Dubai
Silver Lions: Creative Commerce and Creative Strategy


Client: Heinz
Agency: FP7 McCann, Dubai
Silver Lion: Outdoor
Other Lions: 2 x Bronze Lions – Brand Experience, and Activation and Outdoor

Wall Street Balls

Client: Testicular Cancer Society
Agency: FP7 McCann, Dubai / McCann Health, Dubai
Silver Lion: Creative Data
Other Lions: Bronze Lion – Direct 

Sole Music

Client: Sole Music
Agency:  And Us, Dubai
Silver Lion: Health & Wellness

I See Coke

Client: The Coca-Cola Company
Agency: VMLY&R Commerce, New York / VMLY&R, Dubai
Silver Lion: Radio and Audio

Bronze Lions

Frequencies of Peace 

Client: Babyshop
Agency: FP7 McCann, Dubai
Lions: Entertainment Lions For Music, Radio & Audio, Media 

Time To Read 

Client: Kinokuniya Bookstore
Agency: Saatchi & Saatchi ME, DubaI
Lions: Creative Commerce

The Elections Edition 

Client: An Nahar Newspaper
Agency: Impact BBDO, Dubai
Lions: Creative Strategy

One Star Cookbook 

Client: Deliveroo
Agency:  And Us, Dubai
Lions: Design

The Undeniable Street View 

Client: United24, Nova Ukraine, Voices Of Children, Boctok Sos
Agency:  And Us, Dubai
Lions: Design

Empty Plates 

Client: UAE Government Media Office
Agency: Saatchi & Saatchi ME, Dubai
Lions: Health & Wellness 

Ketch Up  & Down 

Client: Heinz
Agency: FP7 McCann, Dubai
Lions: Industry Craft

The Currency of Corruption 

Client: Transparency International Lebanon – No Corruption (TI-LB)
Agency: Leo Burnett, Beirut / Leo Burnett, Jeddah
Lions: Media

Superstar Ravi 

Client: Adidas
Agency: Havas Middle East, Dubai/Red Havas Middle East, Dubai
Lions: PR