Memac Ogilvy has announced a new global and regional leadership role for Ogilvy One with a focus on enhancing services aimed at creating lasting and valuable relationships through design.
The agency is embracing a comprehensive approach to designing relationships, blending creativity, data-driven insights, and AI-powered solutions.
The goal is to create relationships that not only drive business growth but also add value to brands and customers.
By leveraging a combination of deep consumer insights, creativity, data analytics, and technology, Ogilvy One aims to deliver innovative effective solutions and serve as the global brand for Ogilvy’s customer experience and relationship service offerings to clients.
Kent Wertime, a seasoned Ogilvy executive, has been appointed as the Global CEO of Ogilvy One, with a wider leadership team including Clare Lawson, EMEA & Chief Client Officer and Hazem El Zayat, Chief Experience Officer MENA, who will lead Ogilvy One across Memac Ogilvy’s regional footprint.
According to Mesh Experience Research, brands that create a positive relationship with a consumer are 3 times more impactful than brands that don’t.
Ogilvy One offers a range of services to design relationships that are reflective of brands: Customer Acquisition, Service Design, Continuous Commerce, and CRM & Loyalty.
It’s offering is supported by a unified global technology backbone powered by Verticurl, the marketing technology services agency Ogilvy acquired in 2013.
The agency has approximately 3,800 specialists globally spanning strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas.
It currently works with a broad range of B2C and B2B clients, including leading brands such as IBM, Mondelēz, Nestlé, Unilever, The Coca-Cola Company, Verizon, and Enterprise, as well as regional and local clients.
In the region Ogilvy One proudly partners with Aldar Properties, The Central Bank of the UAE, Dar Group, American Express and Al-Futtaim, among other leading brands.
Devika Bulchandani, Global CEO of Ogilvy, said: “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.”
Ghassan Maraqa, CEO Memac Ogilvy, said: “This development is in direct response to the evolving and growning needs of our clients in MENA for data-driven, high-technology experiences and creatively led solutions. Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring, using AI and next-generation services, coupled with the exponential power of creativity. This is how Memac Ogilvy will continue to help our partners create differentiation and relevancy with their consumers.”
Hazam El Zayat, Chief Experience Officer MENA, said: “The MENA region has witnessed massive transformation over the last few years, accelerated by solid vision, infrastructure and a generation that is looking for more agility and for experiences on their own terms. Since its launch, Ogilvy One has spearheaded direct relationships for brands with their customers, and today we take this further by driving impact at the intersection of data, customers, brand, business and technology, all underpinned by our strategy for borderless creativity.”
