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Meet 24 marketing leaders at the Campaign Saudi Briefing this October

The Campaign Saudi Briefing: Media & Marketing returns to Riyadh on 16 October for a half-day event packed with top brand and agency leaders.

Campaign Saudi

This October, the Campaign Saudi Briefing: Media & Marketing returns to Riyadh, bringing 24 industry leaders who will share their expertise on a variety of top-of-mind topics within media and marketing in Saudi Arabia.

On Thursday, 16 October, at Sheraton Riyadh Hotel and Towers, Campaign Middle East will host the Kingdom’s marketers to discuss topics such as convert visibility into value, the evolving role of agencies as cultural navigators, using AI for differentiation in the media landscape, safeguarding brand trust, meaningful media measurement, redefining loyalty within the framework of Vision 2030 and upgrading content strategies to better capture the attention of Saudi consumers.


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.