As MEC unveils its new content factory Wavemaker, Mohan Nambiar and Fatima Shaikh tell Eleanor Dickinson why it’s time for media to get creative
Mohan Nambiar is talking journeys – those that inspire, that have no final destination and that ultimately never end. And no, MEC MENA’s chief executive is not discussing his plans for a mid-life gap year. Instead, the rather grandiose metaphor is what will underpin the media agency’s new content division Wavemaker, which launched in the Middle East last month.
While most would take the first option, Nambiar and newly-promoted regional head Fatima Shaikh appear relatively excited by the road ahead for MEC. As one of 10 regional markets ch
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