This year, Ramadan traditions are evolving in response to the exceptional circumstances we are all experiencing. With the current restrictions on gatherings and the cancelling of permits for Iftar tents in places like the UAE, the way we traditionally celebrated Ramadan is going to be different. Yet human connections and our traditional shared Ramadan values remain the same—no matter the circumstances.
With this in mind, Snapchat will provide the community with ways to stay connected and share Ramadan values in a virtual environment. Snapchatters claim that they will spend 30 per cent more time on their social and communication apps this Ramadan compared to last year. We also anticipate that 6
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