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McDonald’s reimagines the golden arches into ‘Swings’

McDonald’s UAE reimagines the iconic golden arches in the most playful way through swings across the city of Dubai to spread joy and togetherness.

The McDonald’s swings under the iconic golden arches are helping hundreds of passers-by in Media City, Internet City, Knowledge Park and Kite Beach to enjoy some playtime, away from the stress of everyday life.
Designed by Studio M and Leo Burnett Dubai, the ‘Swings’ campaign taps into one of the world’s most famous logos to remind everyone that playtime is a source of joy.

Walid Fakih, CEO of McDonald’s UAE stated: “With this creative work, we aimed to bring back the joy of childhood to UAE residents. We always strive to ma


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