
M+C Saatchi Middle East has embraced the spirit of movement for the Dubai Fitness Challenge 2025, extending its PR remit for the account to its own office space.
The initiative, termed M+C Saatchi in Motion, aims to reflect the belief that creativity thrives when people do, integrating its philosophy of “creativity in motion” into the rhythm of everyday work life.
Therefore, for the month of November, teams across the agency are encouraged to prioritise their physical and mental well-being while strengthening collaboration, creativity, and balance.
“The Dubai Fitness Challenge is the perfect reminder that movement fuels creativity,” said Scott Feasey, CEO of M+C Saatchi Group
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