Ahmad Itani is a passionate educator and entrepreneur who is the founder and CEO of public relations consultancy Cicero & Bernay.
History books are rife with events that changed the course of the world, and while we believed that the digital revolution was the game changer of our generation, Covid-19 had a whole other perspective to offer. This led to stricter measures to reduce the visibility of fake news and misinformation that were endemic of the fear and global panic the pandemic induced. We’re still implementing technology across sectors and advancing but it’s no longer the ‘sell, sell, sell’ approach tha
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