Matt Butterworth has revealed to Campaign Middle East that he has launched a new consultancy to disrupt the traditional creative, marketing and PR models with a “refreshing no-nonsense approach”.
“I’ve seen the good, the bad, and the downright ugly regarding how agencies operate with clients during three decades in the agency world across the Middle East, Europe, Asia, and the US. It’s time the model was challenged and disrupted so that brands can gain the real value that they have so desperately been seeking for so long,” said Matt Butterworth, Founder of thenobullpartners.
thenobullpartners is founded to address the two key challenges that many brands and businesses struggle with:
- to strike the right balance between long-term brand building and efficient execution, and
- ways to bring marketing and communications into the boardroom and align it with broader business objectives.
“We want to give brands what they have always needed but rarely got: senior-level expertise and unbiased perspectives to put their brand at the centre of business growth strategies,” Butterworth added.
“Brands don’t need more expensive chiefs, they need expertise that matches with their ambition, gets things done and isn’t distracted with the day-to-day of agency politics and mindless bureaucracy.”
Instead of defaulting to hiring expensive, internal full-time resources or engaging large agencies that often lack strategic focus on the day-to-day delivery, thenobullpartners offers a tailored approach, acting as brand guardians to ensure all elements of marketing and communications are aligned with the brand’s business growth and operational priorities.
“We will sit at the side of our clients, providing strategic clarity with commercial acumen as well as creative and efficient executional delivery, ensuring that marketing budgets are spent in the right areas to deliver proper long-term results, value and growth,” Matt Butterworth said.
This means that thenobullpartners will offer fractional senior strategic marketing expertise combined with a global talent network, to give clients a smarter and more flexible support solution.
For businesses looking to navigate their next phase of growth, thenobullpartners offers a combination of boardroom-level strategy and hands-on execution.
“thenobullpartners isn’t just another agency,” Butterworth said. “We want to be a partner that challenges what’s possible, finally aligning marketing with business strategy. Brands don’t need more expensive chiefs, they need expertise that matches with their ambition, gets things done and isn’t distracted with the day-to-day of agency politics and mindless bureaucracy.”
thenobullpartners model will allow businesses to scale their marketing efforts by leveraging a network of global best-in-class talent, providing strategic support when and where it’s needed, without typical agency overhead or limitations.
“The result is an approach focused on sustainable brand growth and operational efficiency, tailored to the unique needs of Founders, CEOs, and owners in the Middle East,” Butterworth said.
For businesses looking to navigate their next phase of growth, thenobullpartners offers a combination of boardroom-level strategy and hands-on execution.
Matt Butterworth joined MullenLowe MENA from McCann Worldgroup in 2016, transforming the agency to over 130 people, leading the agency’s strategic management and supporting some of the region’s largest blue-chip clients as a senior consultant across brand, marketing and digital communications activities.
