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posted on Jan. 22, 2025 at 3:09 pmJan 22, 2025

Matt Butterworth starts TheNoBullPartners with ‘no-nonsense approach’ to marketing

posted on Jan. 22, 2025 at 3:09 pmJan 22, 2025

“We want to give brands what they have always needed but rarely got: senior-level expertise and unbiased perspectives to put their brand at the centre of business growth strategies,” Butterworth told Campaign Middle East.

Matt Butterworth, Founder, thenobullpartners

Matt Butterworth has revealed to Campaign Middle East that he has launched a new consultancy to disrupt the traditional creative, marketing and PR models with a “refreshing no-nonsense approach”.

“I’ve seen the good, the bad, and the downright ugly regarding how agencies operate with clients during three decades in the agency world across the Middle East, Europe, Asia, and the US. It’s time the model was challenged and disrupted so that brands can gain the real value that they have so desperately been seeking for so long,” said Matt Butterworth, Founder of thenobull

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Tags:agency agency politics boardroom Brand Building brands bureaucracy business growth strategies business objectives business outcomes Campaigns communications consultancy creative Dubai efficient execution marketing Matt Butterworth Middle East perspectives PR public relations senior-level expertise thenobullpartners traditional

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.