After seven months as the regional director of digital and integration, Matthew Butterworth has been promoted to managing director of MullenLowe MENA. A statement from the agency says Butterworth has been championing the coming of the Digital Age since his early days in advertising at Publicis London, Amaze and McCann UK.
Butterworth said: “My simple aim is to set the stage for every employee to be a roaring success. It’s actually easier done than said. I’m going to demonstrate how with agile integration within the network, marketing transformation consultancy and better understanding of our clients’ business, we will be able to deliver creative work that yields results.”
MullenLowe said: “Matt’s greying hairline is definitely not a virtue of age but the experience he has working on global brands like Bentley, Triumph, Japanese Tobacco and General Motors to name a few. He has also been a key part of the Global McCann Strategic Taskforce to lay a foundation for stronger digital and social offerings for agencies in the network. His learnings would help not just MullenLowe MENA but the entire region to reap the benefits of good integration by tapping into regional and international resources.”
Mounir Harfouche, CEO at MullenLowe MENA said: “Matthew epitomises everything we look for in a leader. His agility and adeptness as a global advertising professional is something that will help steer us to newer opportunities and more importantly shape a renewed success model for the agency. If change is the only constant, Matthew is the right man to sail the changing trade winds.”
Butterworth will be supported by Khaled Farid, who has also been recently promoted to regional general manager.