Vaseline Arabia brought beauty, wellness and lifestyle together with a three-day pop-up at Dubai’s Knot Bakehouse in July. The activation paired the brand’s Gluta-Hya bodycare range with the cafe’s signature matcha creations, positioning skincare in a fresh, youthful setting.
The cafe takeover ran from 11 July to 13 July and was designed to bring Vaseline’s Gluta-Hya Day and Night lotions to life. Two custom matcha-based drinks reflected the variants: a glow-boosting day blend inspired by the brand’s SPF 50 lotion, and a night drink mirroring the collagen-infused Overnight Radiance Restore Lotion. Visitors who bought either drink received complimentary limited-edition merchandise,
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