The 7th edition of the MENA Digital Awards (MDA), honouring digital efforts and innovation in the region, announced its winners during an exciting ceremony held at Westin Dubai Mina Seyahi Beach Resort & Marina on 17 June.
The awards were given across categories clustered under seven groups. The ‘Best Use of Social Media – Small Budget’ award was presented to The Environment Agency – Abu Dhabi, ‘The ‘Best Use of Social Media – Medium Budget’ award was presented to Magna, and Netizency was awarded in the big-budget category. Bagging gold awards were AXA Gulf for ‘Best Application in a Tablet/Mobile,’ PHD Media for ‘Best Performance,’ Mindshare for ‘Best Use of Data,’ Sandstorm Digital for ‘Best Search Marketing Campaign,’ LMTD for ‘Best Use of Video’, Magna for ‘Best Use of Mobile,’ Magna Global for ‘Best Viral Campaign,’ and OMD for ‘Best Integrated and Media Campaign.’ For the full list of winners, click here.
Bringing together the MENA’s top digital marketing and creative industry leaders, the much-anticipated ceremony was attended by 145 industry professionals from across the region.
The MDA invited digital players, from clients and agencies to producers and marketers, to participate by submitting technical or creative digital work across all communication disciplines for evaluation and consideration.
This year, the MDA received 106 entries that were marked and judged for their innovativeness and creativity. One of the important announcements made at the ceremony was the launch of the awards in Saudi Arabia in 2023 and the addition of the MENA Influencer Awards and Digital Media Forum.
Najla Semaan Mazboudi, founder of the MDA and CEO of SpotOn media services and events, the company behind the awards, said: “In line with the UAE’s and the region’s march towards a digitally equipped, innovative future, the MENA Digital Awards was established as a reflection of this direction to recognise the work and the MENA creatives behind them.
Every year we add new categories, receive an overwhelming number of entries, and celebrate the winners for their efforts in strengthening the regional digital landscape.”
“The KSA is an expanding and dynamic communication market whose influence will also be recongnised through the MDA that will be taking place in Saudi Arabia next year. In order to tend to the changing and evolving digital environment, we’re also adding new categories to the awards. I would like to congratulate the winners, and I look forward to the next edition,” Mezboudi added.
The MDA is guided by international standards and is the only awards show with an official independent audit partner. All entries are judged by a jury of renowned digital experts from across the world, ensuring a best practice process that recognises only the best work.