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posted on May. 08, 2025 at 9:20 amMay 8, 2025

Vaseline edu-care BodyCare Boot Camp campaign rakes in millions of views

posted on May. 08, 2025 at 9:20 amMay 8, 2025

The Vaseline campaign included bold, quirky, 15-second, bite-sized videos starring Yusur a.k.a Asoo, offering education around body care, brought to life by Team Reactivate, PHD and ByNiggi.

Vaseline

Vaseline has launched its BodyCare Boot Camp campaign, going far beyond a skincare drop, to ‘vibe with its audiences’ by offering education around body care usage. The brand has positioned the Body Care Bootcamp campaign as ‘the skincare syllabus we never knew we needed’.

The digital native campaign, which featured across the GCC region, was launched as a vertical-first, five-episode series across Instagram and TikTok.

The creative, digital and production elements of the campaign were brought to life by Team Reactivate, in partnership with media agency PHD MENA and influencer agency ByNiggi.

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Tags:Asoo Body Care body care teacher BodyCare Boot Camp ByNiggi Campaign content creator digital campaign education influencer Instagram PHD Production Serum social media Team Reactivate TikTok Vaseline vertical video campaign Yusur El Khalidi

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.