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Mars and AdColony achieve success with the Be-kind nutrition bar mobile gaming campaign in MENA

AdColony, a mobile advertising platform for brands and advertisers for more than a decade has created a successful campaign in the MENA region with Mars and its iconic nutrition bar, Be-Kind.

Mars, one of the world’s leading FMCG brands represented by Mediacom Dubai, partnered with AdColony to promote its tasty fruit & nut and protein bars Be-Kind by using the undeniable power of mobile games. Being one of the world’s top brands, Mars, is well aware of the rising power of mobile games and couldn’t sit still and miss on that opportunity to reach its target audience by using AdColony’s high technology.
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