By Nathalie Garino, Deputy General Manager for INFINITI and Renault of Arabian Automobiles Company
The undesirable arrival of COVID-19 affected countries around the globe. Little did we know that the ideas, plans, and strategies we formulated back in 2019 would have to be altered in 2020. With safety measures being introduced to help limit the spread of the virus, people are staying and working from their homes, and their consumption patterns have changed as a result. Luxury shopping has been mostly suspended to safeguard finances, brick and mortar stores were shuttered, and manufacturing stalled. Does this mean that the role of marketers has, for the moment, become obsolete?
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