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Etihad Airways launches campaign #CheckTheEngine for Breast Cancer Awareness Month

The campaign will be shared through Facebook, Instagram, LinkedIn and Twitter asking everyone to #CheckTheEngine.

This Breast Cancer Awareness month, Etihad Airways is asking everyone to #CheckTheEngine; to understand the warning signs and detect breast cancer in its early stages.

Throughout October, the campaign will use an aircraft engine to visually represent some of the earliest symptoms of breast cancer. Take a close at the engine and you’ll notice unusual changes in shape and size, swelling and lumps; all early warning signs that everyone needs to be aware of.

Detecting and treating cancer at an early stage can save lives. Be aware and regularly check for changes in your body.

Creative Details:

  • Brand: Etihad
  • Title: #CheckTheEngine
  • Agency: Etihad Creative
  • Team: Amina Taher, Shefali Vyas, Sukriti Godiwala, Bashayer Al Mail, Wilson Santos, Shijar Mohammed