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posted on Jun. 25, 2025 at 4:40 pmJun 25, 2025

Marketers share top strategies shaping the future of hospitality marketing

posted on Jun. 25, 2025 at 4:40 pmJun 25, 2025

Digital transformation, the role of AI, authentic storytelling, the intersection between personalisation and privacy, new content strategies and purpose-led marketing are among the key topics regional hospitality marketers are considering.

Hospitality Marketers

From top left, clockwise, Nicolas Hauvespre, Vice President Luxury Brands, Middle East & Africa, Marriott International; Loay Nour, Vice President Brand & Marketing, Fairmont Hotels & Resorts; Amal Harb, Marketing Advisor and Instructor, Dubai College of Tourism (DCT); Kiran Kumar, CHDM Regional Director of Marketing, United Hospitality Management; and Robert Singleton, Director, Loyalty Performance Strategy IMEA, IHG Hotels & Resorts.

Several marketers who are members of the Hospitality Sales and Marketing Association International – Middle East and Africa not-for-profit industry association, which serves the hospitality sales, marketing, revenue management and distribution community in the region, recently gathered to share their insights on what’s next for hospitality marketing.

The HSMAI MEA Marketing Advisory Board is led by Chair Loay Nour, Vice President Brand & Marketing, Fairmont Hotels & Resorts; and Vice Chair Amal Harb, Marketing Advisor and Instructor, Dubai College of Tourism (DCT).

Members who participated in the discussion included:

Nicolas Hauvespre, Vice President Luxury Brands, Middle East & Africa, Ma

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Tags:Advertising AI Amal Harb authenticity Automation brand purpose content strategies DCT Digital Transformation Dubai College of Tourism Fairmont Hotels & Resorts hospitality marketing Hospitality Sales and Marketing Association International IHG Hotels and resots Kiran Kumar Loay Nour Marketers marketing Marriott International middle east and africa Nicolas Hauvespre personalisation Privacy purpose-led Robert Singleton storytelling United Hospitality Management

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.