Leo Burnett Beirut is celebrating further awards success after bagging a clutch of gongs at the John Caples International Awards in New York.
The awards, which honour the best in direct and interactive marketing from around the world, saw the agency pick up across a number of categories, scoring a grand prix in ‘Courageous Client’, a gold in ambient/guerilla, as well as an integrated bronze for client Exotica.
The winning campaign, called ‘Make a move’, attempted to make Valentine’s Day less dispiriting for women in Lebanon, where they outnumber men six to one. Spanning web, outdoor, direct marketing and social networking, the work encouraged women to celebrate their independen
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