Maestro Pizza in its latest campaign, Dare with Maestro, took the experience of indulging in Maestro’s Piano Pizza to greater heights.
In collaboration with its marketing agency, hrmny and SkyDive Dubai, the campaign showcases a daring stunt at an altitude of 15,000 feet.
The stunt sees four skydivers descend from a plane, eating slices of the Piano Pizza mid-air.
The campaign’s stunt videos were posted across the pizza restaurant’s social media platforms.
Extending the stunt to beyond videos, Maestro Pizza also created a a social media activation for its audience.
It offered free tandem skydiving vouchers which could be won through a social media competition.
To enter, participants were encouraged to take Maestro Pizza on an adventure, capture the moment, and share it on their public Instagram accounts, tagging @maestropizza_ae and using the hashtag #darewithmaestro.
The activation invited the audience to showcase their creativity to take the pizza to unique places, similar to the main campaign video.
Client: Maestro Pizza by Daily Food Co
Chief Marketing Officer: Gina Checrallah
Head of Operations: Kareem AlShamma
Managing Director: Ayham Homsi
Client Service: Dalal Binsabt, Joshua Daniells, Salma El Gogary
Content Producer: Elnaz Tabaei
Film & Videography: Eifel Vien, Mokhallad Melligi, Andrian Earl Magno
Creative Director: Peter Hakim