Marketing Game Changers is back, to recognise and celebrate those brand-building marketing leaders who have made a huge impact this year.
This exclusive list features the men and women who we feel have shaped our industry this year, and includes a wide array of brands, campaigns and their achievements.
The prestigious top 10 includes four women, three Saudi based brands, an abundance of creativity, plus a strong focus on sustainability.
AHMAD CHATILA
Director of Brand and Communication at HungerStation
Years in current position: 2 Years+
Years in current company: 2 Years+
Size of department: 50
What is your objective in your current role?
On a mission to lead the industry. We are already leading on TOM and BP on an industry level by driving strategic initiatives, fostering innovation and leveraging data. However, our objective is to position the brand as the number one on a national brand index within other categories.
What is your guiding principle?
In marketing, there’s no personal preference – it’s all about data. But in very few cases a veto can be necessary for critical cases, ensuring alignment with goals and preserving brand identity.
Who inspires you professionally?
My professional inspiration stems from leaders who think differently, the innovators who challenge the status quo. Those who push boundaries and approach challenges with fresh perspectives are a constant source of motivation for me.
What is the biggest challenge in marketing at the moment?
The current major challenge in marketing revolves around capturing the attention of the youth. In a world saturated with constant digital stimuli, engaging the younger demographic requires relevant content, dedicated strategy and lot of innovation.
What is the next big opportunity?
The next big opportunity lies in keeping pace with the rapid advancement of AI and technology. It’s crazy how things are changing around us. Now, you can craft your own video with generative AI, add a voiceover, incorporate special effects, include generated music and upload it in mere minutes.
And that’s just the beginning. We haven’t even delved into face recognition in shopping stores, user preference recommendations based on data, or personalised offers – the future in marketing is a total game changer.
What can we expect to see from you and your brand in the next year?
Something exciting is boiling in the kitchen, and HungerStation is about to unveil a new flavour. We’re cooking up something special – a blend of innovation, surprises, and a dash of uniqueness.
What are you reading?
I’m into Malcolm Gladwell’s books—loved Outliers, Talking to Strangers and Blink. Can’t wait for his next one.
