Philip Matta, CEO, Hypermedia
It takes a lot to redefine advertising in the context of digital today. For luxury brands, a new era dawns for OOH. Without a doubt, DOOH has become the preferred channel to make the most impact and connect and captivate consumers at scale.
The launch of premium digital screens and unipoles provides luxury brands with a way to craft dynamic experiences that capture immediate attention. Beyond maximising brand visibility, the move from static to interactive allows for more engaging and effective content delivery, targeted at an affluent audience in premium locations.
Coupled with the ab
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