fbpx
FeaturedThe WorkVideo

Lincoln ME launches all new Aviator ad with its ad agency GTB

GTB worked with Snapchat to bring the first augmented reality experience for a luxury automotive brand to the region.

To launch the all-new Lincoln Aviator in the Middle East, GTB (the WPP group dedicated to work on Ford brands) captured a moment in the life of GCC nationals where they are no longer hindered by the expectations of society, family and peers. Through a series of local stories, Lincoln celebrates the journey into becoming a better version of one’s self and choosing the paths towards a more enriching life. Followed by a series of short product films that position the Lincoln Aviator as an elevated experience, GTB worked with Snapchat to bring the first augmented reality experience for a luxury automotive brand to the region.

The production house was Electric Lime Films.



 

Credits
Client: Lincoln
Director: Josh H


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Comments

");