Lincoln, the renowned US based luxury crossover brand, recently partnered with Snapchat to launch its new Aviator series which transported the new Aviator right to household doorsteps using the power of augmented reality (AR).
The regional campaign brought greater awareness to the new product line by combining standard storytelling with Snap Ads, aimed at driving views and website traffic along with a co-created experience using AR. The objective was to deliver a showroom-style experience—even with people physically distancing—whereby users could explore different features of the Aviator through AR-enabled hotspots.
Overall, the Lincoln Aviator Lens was a tremendous success. It drove one mil
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