Regional marketing communications group Impact BBDO partnered recently with YouTube to deliver an innovative platform for the people of Saudi Arabia during the Holy month of Ramadan.
The collaboration included six of the region’s biggest YouTube creators who invited their subscribers to an iftar that was live streamed on YouTube in an effort to break their fast together. The livestream, which began on the 19th May at 7pm GST on Mohamed Moshaya’s YouTube channel, allowed viewers to engage with influencers such as The Saudi Reporters, Anasala Family, Asrar Aref, Noor Starz and Omar Hussein.
Dani Richa at Impact BBDO said, “During these uncertain times, it is important that we mai
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