Creative experience and technology agency, Lightblue has announced the launch of its own metaverse as a creative space to enable brands on their journey into web3. The space is designed as an innovation hub with always-on programming centred around delivering value and impact with existing and future audiences.
The move comes as the agency increases its focus on the digital ecosystem and evolving technologies to create a more complete solution for brands. The launch on 11 August includes a guest appearance from leading metaverse expert and Forbes columnist, Charlie Fink.
Commenting on the launch, Craig Borthwick, partner at Lightblue, said, “This is an unbelievably exciting launch for the agency and testament to our dedication to supporting brands as they look to engage authentically with their audiences in this next digital era. This is just the beginning.”
Iqra Bukhari, digital strategist, added: “We’re excited to be at the forefront of this digital shift towards next-generation technologies. Everyone is talking about the metaverse, web3 and digital as a whole but there’s still a huge gap between awareness and understanding, which is why we’re eager to help brands bridge this gap and create meaningful experiences”.
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