Following its acquisition of Spotlight Live Events, Anghami has announced a new indoor concert series, ‘Beat the Heat’, in Dubai. The series will see the streaming platform expand its footprint in the music and entertainment ecosystem “while unlocking opportunities between the physical and digital worlds”, said Anghami in a statement.
In collaboration with the Department of Tourism and Commerce Marketing (DTCM), Beat the Heat will see upcoming artists from across the region perform live at Sheikh Rashid Hall at the Dubai World Trade Centre in a seven-concert festival organised by Spotlight Live Events, which will run throughout July and August as part of this years’ Dubai Summer Surprises (DSS).
Headlined by Egyptian band Cairokee and trap artist Afroto, the concert series will showcase a different genres such as alternative rap, Khaleeji-pop and hip-hop, Filipino, North African, indie, and mainstream alternative.
Beat the Heat is the first series in a full calendar of live concerts and events from Anghami and Spotlight Live Events that will take place in Dubai, Abu Dhabi, Paris, Cairo and Riyadh in the coming months.
Anghami said: “Anghami’s acquisition of Spotlight Live Events will provide a stage for artists to perform and reach their audiences offline, while Anghami’s technology will bridge the gap between the offline and online worlds by providing access to exclusive concerts through its live video streaming capabilities and creating immersive experiences through AR and VR.”
The acquisition will also enable Anghami to unlock opportunities between artists and brands, enriching music fans’ experiences with exclusive access to private concerts, VIP lounges, meet & greets and backstage access, in addition to attending concerts either offline or streamed through their devices.