Ramsey Naja is chief creative officer at JWT MEA
“When, recently, markets looked like they had been listening to a Leonard Cohen song again, my heart sank. Not because I have a fortune dependent on the Nikkei’s whims, but because, just like truth in wars, the first victim of a recession is advertising creativity.
Economists often gauge the state of the economy by the length of women’s skirts (a theory happily discredited) or the waiting time to get a cab in London. It would probably be just as accurate to judge it by holding a Bland-O-Meter next to a pot-pourri of ads that appear during a specific period of time. Wall Street’s mood will be pretty obvious: the higher the blandness fa
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