By Gopal Aswani and Ashik Hasim, managing partners at Precise Communications FZ LLC.Working and playing in the ever-growing field of direct, social and online marketing for the last 24 years has taught us that, as a company, change is not only constant in how we reach our customers but’s it’s always about growth. Growth in numbers, impressions, clicks, new terminologies, media channels and off-course technology. This is fueled by big data and the tools used to reach a marketer’s goal. It is fantastic and glorious, because it enables us marketeers to get very precise in our communication to our customers, and in theory – add value.
The problem is, up until recently, the regulatory and
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