Leo Burnett was named network of the year and media agency of the year at last night’s Dubai Lynx awards, with Y&R Dubai becoming the first ever agency to retain the agency of the year crown.
Y&R’s haul included the grand prix in the direct category for its ‘Headline News Cup Sleeve’ campaign for Al Nisr Publishing, while Leo Burnett won a raft of golds for campaigns such as ‘Fake it all’ for the Brand Protection Group, its ‘Keep Walking Lebanon’ work with Nadine Labaki, and ‘Break the silence’ for Himaya.
One of the night’s big winners, however, was Memac Ogilvy Label, which collected a haul of golds across multiple categories, primarily for its ‘Return of Ben Ali’ campaign for E
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Sorry but I do not think it is worthy of a grand prix
Making a connection between the kalbaz work and the skittles campaign is a bit of a stretch, even for you
Tipster read the full post and see the big picture which is not skittles or elephant but the only remaining credible creativity award that is losing entries because of spoof/ghost ads which no one doubts their creativity only their legibility. Shouldn’t everyone play by the rules 😉
Wow, good research Louai and good catch I must say…
@ Tipster, it seems that i am not the only one sharing this thought “Which is more than I can say of the Film Grand Prix that went to a couple of spots for KALBAZ CRISPS from Elephant, Cairo. They’re alright, even funny in a deadpan kind of way, but compared to something like the work for Skittles, which these commercials seem to owe something to, they seem rather ordinary and not really up to Western standards – and this also applies to the execution.
Interestingly, no Grand Prix was awarded this year in Film Craft. Last year this prize, along with a Gold, was taken by the much better campaign for Panda Cheese (also from Elephant), whose protagonist, I wouldn’t be surprised, may have come to haunt Egyptian consumers – as well as members of international ad juries – in their dreams…” Source: http://www.luerzersarchive.net/content/show/id/366
@Louai talking about the panda spots… does this remind you of anything. done 3 years ago and there’s an entire series of them.
http://www.youtube.com/watch?v=DDpKx4w_NIc
I forgot about the skittles ads, but i don;t know if they are a copy, but an homage maybe?
Hate to pop anyone’s bubble here, but Dubai Lynx awards are completely worthless outside your miopic region. Save that money and invest it a major show, like Cannes, LIA or Clio. Win som
metal there, which some of you already have, and you’ll really have something to be happy about.