The creative rationale behind the campaign comes from girls being taught from an early age to play it safe. The many barriers in the form of social norms and expectations that come in the way of their dreams. They forget through all the adversities that women are #BornBrave. Women represent bravery because they are able to achieve their dreams despite significant challenges every day and at every stage. Always is here to remind girls and women that they are born brave. Brave enough to Dream.
Always Arabia launched the Dream. Dare. Do Always. campaign after conducting
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