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Leo Burnett and 35Film partner for Omantel’s Ramadan campaign

Omantel reveals the unexpected force that makes the moon shine so bright.


The Ramadan moon is perhaps the most iconic symbol of the Holy Month. Unfortunately, more often than not, it’s used decoratively in advertising and with very little thought. However this year, Omantel has assigned an entirely new and wonderful meaning to the Ramadan moon. In a captivating and enchanting story, we meet a curious little boy who wonders why the Ramadan moon starts so small and grows so bright. In a beautiful life lesson, the boy’s clever father teaches him that the brightness of the moon is directly linked to the good deeds that we do.

Discover how this story unfolds for yourself.

And next time you look up at the moo

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