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Leo Burnett and 35Film partner for Omantel’s Ramadan campaign

Omantel reveals the unexpected force that makes the moon shine so bright.

The Ramadan moon is perhaps the most iconic symbol of the Holy Month. Unfortunately, more often than not, it’s used decoratively in advertising and with very little thought. However this year, Omantel has assigned an entirely new and wonderful meaning to the Ramadan moon. In a captivating and enchanting story, we meet a curious little boy who wonders why the Ramadan moon starts so small and grows so bright. In a beautiful life lesson, the boy’s clever father teaches him that the brightness of the moon is directly linked to the good deeds that we do.

Discover how this story unfolds for yourself.

And next time you look up at the moon, let it serve as a brilliant reminder that inspires you to fill your heart with good deeds and be kinder.

Throughout the Holy Month, Omantel is also doing its part in spreading goodness across Oman by continuing its long-standing partnership with Dar Al Atta. This year, they have extended their House Maintenance Program through which they have supported up to 149 families. They have also donated educational kits including top-of-the-line tablets with subscriptions to academic online portals and platforms, as well as recharge cards to families that need them the most.

May goodness shine brighter and brighter this Ramadan!


Client: Omantel

Creative agency: Leo Burnett MENA

Tariq Ayass

Anton Marais

Shereen Mostafa

Renee Mouawad

Sarah Abboud

Aya Abi Saleh

Creative & Production agency: 35Film

Zahir Al Ghaithi

Saad Al Ghaithi

Mohamad Habsi